Increased traffic and significant cost savings
With new devices of varying screen sizes coming on the market regularly, it is essential to have a web design that adapts itself to multiple screen sizes. When you have a site with a responsive web design it looks good on a smartphone, a tablet an e-reader, desktop and laptop. The costs to produce a responsive site is higher than a regular one but the overall cost savings and increased traffic to your site and ultimately to a converted consumer means the investment will be recouped in no time at all.
Responsive websites provide the following benefits:
“Now more than ever, we’re designing work meant to be viewed along a gradient of different experiences. Responsive web design offers us a way forward, finally allowing us to ‘design for the ebb and flow of things.